Monday, 6 October 2008
TED, a New York-based organisation that brings together leading scientists, thinkers and designers committed to social change, grants $100000 to three outstanding people each year and gives them one wish to change the world. James Natchtwey is now using his skills as a photojournalist to raise global awareness of extensively drug resistant tuberculosis and in the process demonstrate the power of news photography in the digital age. He travelled to countries as diverse as Cambodia, Siberia, Rwanda and India documenting the XDR-TB and the efforts of governments and NGOs to pioneer new treatment programmes that may arrest the disease's progression.
Last week TED unveiled a slide show of more than 50 images at the Lincoln Center in New York and the National Theatre in London and over the next few weeks the same photographs will be shown on outdoors screens in 50 cities worldwide and on the internet as part of a multimedia campaign that aims to harness the power of viral marketing techniques on the web. The aim is to bring TB into the mass consciousness in the hope of starting an action campaign that can leverage more funds for aid and sponsorship for research.