Wednesday, 2 July 2008

Photo Essay 3. Human Hair in Chelsea

The idea of Sejour developed after stylist Terry Bishop and colourist Carl Dawson got sick of the trend plaguing London salons: huge, overbearing studios with minimalist design and noisy activity. They met while learning under the hands of Nicky Clarke. After acquiring a broad clientele base, Bishop and Dawson created a home-like space for Chelsea socialites and Saudi royalty, who wanted a more intimate approach to keep their privacy. With a staff of talented Brazilians, South Africans and New Zealanders, customers at Sejour pay around £75 for a cut and around £500 for human hair extensions. One of the most experienced hairdressers in the salon is Zelda, who is currently working with a new generation of young models to enter the prestigious competition for the British Hairdressing Awards 2008. The popularity of human hair extensions has grown to such an extent in Chelsea that many costumers and celebrities living in the area are rarely seen without them. Professionally applied hair extensions are not to be confused with clip-in hair extensions, which are for temporary use and should be removed daily and not left in your hair when sleeping. The main advantage of real human hair extensions is that it is far easier to look after. There is no need to treat it any differently to your own hair and it looks and feels so natural that even a trained eye cannot tell you are wearing them when they are expertly applied. If the client wants to use human hair to thicken her own hair, an average amount of extensions would be approximately 50. The average lengthening process usually requires between 100-120 extensions. At Sejour the costumer can choose between European hair, the most popular choice for its soft natural feel and extensive colour range; Russian hair, the most exclusive and rare type of hair as it has not been dyed or chemically treated in any way; Brazilian hair, the most difficult to find in the UK as it is naturally curly in texture and it will remain curly even after washing, and Indian hair, a very popular choice as the quality is excellent but not quite as good as the European, Russian and Brazilian hair. There is a more limited colour range on this type of hair and it is pre-dyed to match a colour chart from which the hairdressers can match a client's hair.
The cost for Indian hair is £6.00 per extension, £7.00 for European hair, £8.00 for Russian hair and £9.00 for Brazilian hair. All prices include materials, application and finished styling for all hair types. Extensions will last three to four months on average and normally 50% of the human hair can be re-used for future applications.

1 comment:

jonowales said...

very good and an excellent commentry to run with the images.....have a look on iplayer; Jamelia covered the story on BBC3 last week and it's still available on there..... well done - you got ahead of them all!